Over the past decade, the world has been contending with a growing set of challenges related to illicit traffic as advancements in technology, communications, and global integration facilitate the operation of black markets and greater organization of criminal activity. In this study, the dark web and associated dark net markets are introduced as an important context for scholars interested in international marketing. Furthermore, the scale, scope, and structure of the real-world drug trade is empirically analyzed as an example of the work possible within this dark world. The study concludes by highlighting key themes from the literature in international marketing scholarship and focuses on how they might be co-opted to contribute toward the understanding and countermarketing of illicit systems of exchange.

中文翻译：

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暗网市场的数字和物理足迹

在过去的十年中，随着技术，通信和全球一体化的发展促进了黑市的运作和犯罪活动的进一步组织化，世界一直在与非法贩运有关的一系列挑战日益严峻。在这项研究中，介绍了暗网和相关的暗网市场，作为对国际营销感兴趣的学者的重要背景。此外，根据经验分析了现实世界毒品交易的规模，范围和结构，以此作为在这个黑暗世界中可能开展的工作的一个例子。该研究在总结时着重强调了国际市场营销学文献中的关键主题，并着重于如何将其选为对非法交易系统的理解和反市场营销做出贡献。