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Territorialising brand experience and consumption: Negotiating a role for pop-up retailing
Journal of Consumer Culture ( IF 2.4 ) Pub Date : 2019-11-22 , DOI: 10.1177/1469540519889996
Charlotte Shi 1 , Gary Warnaby 2 , Lee Quinn 3
Affiliation  

The evolving consumption landscape creates challenges for retailers in accommodating their modus operandi to negotiate changing consumer needs, arguably requiring a ‘new’ type of retailing to hopef...

中文翻译:

将品牌体验和消费地域化:协商快闪零售的角色

不断变化的消费格局给零售商在适应其运作方式以协商不断变化的消费者需求方面带来了挑战,可以说需要一种“新型”零售方式来希望……
更新日期:2019-11-22
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