The cultural aspects of brands, as well as their consideration as symbols in consumer cultures, are relevant elements of contemporary branding. This research relies on cultural branding as a theore...

中文翻译：

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品牌、文化和政治意识形态：西班牙爱国主义作为标志性品牌的身份神话

品牌的文化方面，以及它们在消费文化中作为符号的考虑，都是当代品牌的相关元素。这项研究依赖于文化品牌作为理论...