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The hedonic delights of frugality: Pound store shopping in austere times
Journal of Consumer Culture ( IF 2.4 ) Pub Date : 2019-09-16 , DOI: 10.1177/1469540519872068
Alison Hulme 1
Affiliation  

This article explores the attitudes of pound store shoppers in the United Kingdom and the ways in which ‘consumptive thrift’ (spending to save) has become embedded in popular culture. Through an analysis of ethnography carried out in low-income urban areas with regular pound store shoppers, it argues that a culture of bargain seeking exists, which is unique to the current era. While in previous eras hedonic pleasures were acknowledged, including those of spontaneity and disposability, they were not dialectically linked to economic motivations in the same way as they now are. Factors such as frugality and ‘saving’ have made bargain stores a crucial feature in an economic climate that requires consumer spending but preaches individual economic responsibility. The bargain seeker’s hedonic pleasures are therefore utilized by the State as part of strategic economic pathways through straightened times.

中文翻译:

节俭的享乐之乐:朴素时代的英镑商店购物

本文探讨了英国英镑商店购物者的态度以及“消费节俭”(花钱储蓄)已融入流行文化的方式。通过在低收入城市地区对普通英镑商店购物者进行的民族志分析,它认为存在一种讨价还价的文化,这是当今时代所独有的。虽然在以前的时代享乐主义得到承认,包括自发性和可支配性,但它们与经济动机的辩证关系并不像现在这样。节俭和“储蓄”等因素使廉价商店成为需要消费者支出但宣扬个人经济责任的经济环境中的关键特征。
更新日期:2019-09-16
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