The Communications field must challenge traditional understandings of media in the face of a transformation in the dynamics of capitalism which prioritizes the generation of value from data based on continuous surveillance. New advertising and data-processing developments mean that while the term media may continue to attach to the distribution of narratives, researchers must now conceive it as the convergence of message-circulation technologies with data-extractionand- analysis technologies that are linked to everyday objects increasingly typical of our new mobile personalization era. In fact, nothing less than a radical revision of the boundaries of the Communications field is required to adequately address the fundamentally altered social and economic order emerging from this ferment in the field of everyday life itself.

中文翻译：

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媒体即数据提取：迈向转型通信领域的新地图

面对资本主义动态的转变，通信领域必须挑战对媒体的传统理解，这种转变优先考虑从基于持续监视的数据中产生价值。新的广告和数据处理的发展意味着，虽然媒体这个词可能会继续与叙述的传播相关联，但研究人员现在必须将其视为信息传播技术与数据提取和分析技术的融合，这些技术越来越与日常物品相关联。我们新的移动个性化时代的典型代表。事实上，需要对通信领域的边界进行彻底的修改，以充分解决从日常生活领域本身的这种骚动中出现的根本改变的社会和经济秩序。