Considering the increasing importance of user experience and the influence of gamification techniques in the online business environment. This research explores the antecedents and outcomes of user experience in the context of website features. We proposed a multimediation conceptual framework integrating several constructs to test the user response about online gamification. This study used PLS-SEM to measure the direct and mediating relationship among hedonic features and utilitarian features user experience, monetary value, experiential value, satisfaction, and behavioral consequences in the online gamification environment. The findings indicate that hedonic features and utilitarian features directly affect user experience, further influencing user satisfaction, intention to use, and recommendation. Moreover, experiential value and monetary value also have a significant effect on user experience and user satisfaction. The study also confirmed the mediating effect of user experience, monetary value, experiential, and user satisfaction. Hence, this study’s results can help web managers provide users’ memorable experiences of using such gamification websites, which in turn increase their satisfaction and arouse expected behavioral intentions.

中文翻译：

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衡量Web功能在在线游戏化环境中的影响：一种中介方法

考虑到用户体验的日益重要以及游戏化技术在在线业务环境中的影响。这项研究探讨了网站功能背景下用户体验的前因和结果。我们提出了一个整合了多种构造的多媒体概念框架，以测试用户对在线游戏化的反应。这项研究使用PLS-SEM来测量享乐特征和功利特征之间的直接和中介关系，这些体验包括在线游戏环境中的用户体验，金钱价值，体验价值，满意度和行为后果。研究结果表明，享乐特征和功利主义特征直接影响用户体验，进一步影响用户满意度，使用意图和推荐。此外，体验价值和货币价值也对用户体验和用户满意度产生重大影响。该研究还证实了用户体验，金钱价值，体验和用户满意度的中介作用。因此，这项研究的结果可以帮助网络管理员为用户提供使用此类游戏化网站的难忘体验，从而提高用户的满意度并激发预期的行为意图。