Abstract

Overview:

In the era of digitalization, manufacturing firms find it difficult to assess what is “the right” digital business model. To avoid common digitalization traps, company leaders and managers need to carefully assess each business model opportunity before committing to implementation and commercialization. We present insights from our case study about the diverse and complex issues related to digital business models. We highlight three digitalization traps and provide a three-phase framework companies can use to evaluate digital business model opportunities and make an informed decision on the commercial prospects for each model vetted.

中文翻译：

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评估数字业务模型的机会

摘要

概述：

在数字化时代，制造公司发现很难评估什么是“正确的”数字业务模型。为了避免常见的数字化陷阱，公司负责人和经理需要在致力于实施和商业化之前仔细评估每个业务模型机会。我们将从案例研究中得出与数字业务模型相关的各种复杂问题的见解。我们重点介绍了三个数字化陷阱，并提供了一个可用于公司评估数字业务模型机会并为每种模型审查的商业前景做出明智决策的三个阶段的框架。