A resale value guaranteed (RVG) strategy has emerged as a novel way to alleviate EV purchasers’ resale anxiety. However, certain questions, such as when to initiate a RVG strategy and whether to share information with supply chain partners, are unanswered. In this study, we aim to investigate the impacts of a RVG strategy and reliability of a RVG decision on EV adoption and supply chain performance. We develop analytical models to analyze the optimal RVG strategy in asymmetric versus symmetric information situations, using the traditional business model as a benchmark. The results indicate that a RVG strategy can be an effective way to increase supply chain profits for products that are subject to a degree of resale anxiety, trade-in cost, and the reliability of the manufacturer’s commitments. Incentives provided by one party to the other can be utilized to encourage information sharing. However, information sharing does not necessarily lead to higher sales volume.

中文翻译：

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转售价值保证策略、信息共享和电动汽车采用

转售价值保证 (RVG) 策略已成为缓解电动汽车购买者转售焦虑的一种新方法。但是，某些问题（例如何时启动 RVG 战略以及是否与供应链合作伙伴共享信息）尚未得到解答。在本研究中，我们旨在调查 RVG 策略和 RVG 决策的可靠性对电动汽车采用和供应链绩效的影响。我们开发了分析模型，以传统业务模型为基准，分析非对称信息与对称信息情况下的最佳 RVG 策略。结果表明，对于受一定程度的转售焦虑、以旧换新成本和制造商承诺的可靠性影响的产品，RVG 策略可以成为增加供应链利润的有效方法。一方向另一方提供的激励措施可用于鼓励信息共享。然而，信息共享并不一定会带来更高的销量。