ABSTRACT

Photo stimuli can be an effective way to engage people in wildlife conservation by stimulating emotions and cognitions. In a before-after experiment, we studied the effects of two sets of photo stimuli (bat under distress vs. bat with engaged human) on the observer’s wildlife value orientations, emotions, attitudes (bats/conservation) and behavioral intentions to engage with wildlife conservation. After viewing the photos of distressed bats, participants felt significantly more anger, sadness, and compassion than participants who viewed the photos showing a bat with a human. Photos with distressed bats raised more positive attitudes toward wildlife conservation, higher intentions to engage in wildlife conservation, more mutualism values, and less domination values than photos showing bats with a human. Photographs of vulnerable and distressed bats might be an important tool to temporarily increase people’s emotional reactions to bats, their wildlife value orientation and probably, more importantly, their support for bat conservation.

摘要

照片刺激可以通过刺激情绪和认知，成为让人们参与野生动物保护的有效方式。在前后实验中，我们研究了两组照片刺激（遇险蝙蝠与与人类互动的蝙蝠）对观察者的野生动物价值取向、情绪、态度（蝙蝠/保护）和与野生动物互动的行为意图的影响保护。在观看了受困蝙蝠的照片后，与观看蝙蝠与人类照片的参与者相比，参与者的愤怒、悲伤和同情心明显更高。与蝙蝠与人类的照片相比，与受困蝙蝠的照片相比，对野生动物保护的态度更加积极，参与野生动物保护的意愿更高，具有更多的共生价值和更少的支配价值。