Homeowners are identified as a group in society that could change their energy behaviour towards greater energy efficiency and use of non-fossil fuels. External local energy advisors, who provide knowledge, motivation and service, can influence their decisions and thereby increase energy efficiency and dissemination of non-fossil fuels. In Sweden, the energy advice system has recently been reformed and this paper investigates this reform and analyses its early effects. The aim is to analyse how energy advisors manage the reform and how they work as middle actors to increase energy efficiency and non-fossil fuel use among homeowners. We use the theoretical framework of middle actors in the middle-out perspective together with the theory of institutional logics to analyse the case of the energy advisor reform. This qualitative analysis contributes to the discussion of energy advisors by focusing on the relevance of organizational structures and logics for their possibilities to influence homeowners’ energy practices. The reform has introduced a governance and New Public Management logic that runs parallel with the former energy advice logic, guiding the advisors’ work practice. The results show that the reform potentially has increased the energy advisors’ ability to act as middle actors. However, there are organizational practices following the reform, which greatly constrain the advisors’ abilities as middle actors. One conclusion is that the advisors are in need of more guidance from the Energy Agency to be able to perform more successful work.

房主被视为社会中的一个群体，可以改变他们的能源行为，以提高能源效率和使用非化石燃料。提供知识，动力和服务的外部当地能源顾问可以影响他们的决策，从而提高能源效率和非化石燃料的传播。在瑞典，最近对能源咨询系统进行了改革，本文对此进行了调查并分析了其早期效果。目的是分析能源顾问如何管理改革以及他们如何作为中间角色来提高房主的能源效率和非化石燃料的使用。我们使用中间派视角的中间角色理论框架以及制度逻辑理论来分析能源顾问改革的案例。这种定性分析通过关注组织结构和逻辑对他们影响房主能源实践的可能性的相关性，有助于讨论能源顾问。改革引入了治理和新公共管理逻辑，该逻辑与以前的能源咨询逻辑并行运行，指导顾问的工作实践。结果表明，这项改革潜在地提高了能源顾问充当中间角色的能力。但是，改革之后存在组织惯例，这极大地限制了顾问作为中间角色的能力。一个结论是，顾问需要能源机构的更多指导才能执行更成功的工作。