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The growth of cyber entrepreneurship in the food industry: virtual community engagement in the COVID-19 era
British Food Journal ( IF 3.4 ) Pub Date : 2020-12-29 , DOI: 10.1108/bfj-06-2020-0559
Rana Tajvidi , Mina Tajvidi

Purpose

The sustainable development goals are the plans to accomplish a recovering and more sustainable future for all. However, with the COVID-19 pandemic, the challenges are more for achieving these goals by entrepreneurship. With the pandemic challenges, new technological advancements have become the foundation of an emerging form of entrepreneurship known as cyber entrepreneurship. Although a small segment of burgeoning literature on this topic has been recently tended to study cyber entrepreneurship, it offers only a partial understanding of those concepts, especially for community engagement in the food industry during the pandemic. This paper aims to explore cyber entrepreneurship in the food industry and its opportunities for entrepreneurs in epidemics such as COVID-19.

Design/methodology/approach

This study using a case study approach identifies and explores the fundamental aspects of cyber entrepreneurship. This study employs empirical research with a holistic overview of the existing literature to define the different forms of entrepreneurship in the current digital age, focusing on COVID-19 implications for cyber entrepreneurship.

Findings

The result of this paper provides a better understanding of a new form of entrepreneurship in cyberspace as innovative practice for firms. This study reveals that cyber entrepreneurship can develop community engagement during pandemic circumstances, such as COVID-19 in the food industry.

Originality/value

This research demonstrates entrepreneurial processes around sustainable business behaviours by focusing on community engagement. It opens a window into the exploration of cyber entrepreneurship in the food industry.



中文翻译:

食品行业网络企业家精神的增长:COVID-19时代的虚拟社区参与

目的

可持续发展目标是为所有人实现复苏和更可持续的未来的计划。但是,在COVID-19大流行中,通过企业家才能实现这些目标面临的挑战更多。面对大流行的挑战,新技术的进步已成为新兴形式的企业家精神的基础,这种形式被称为网络企业家精神。尽管最近一小部分关于该主题的新兴文学倾向于研究网络企业家精神,但它仅提供了对这些概念的部分理解,尤其是对于大流行期间食品行业的社区参与。本文旨在探讨食品行业的网络企业家精神,以及其对诸如COVID-19等流行病的企业家的机遇。

设计/方法/方法

这项使用案例研究方法的研究确定并探索了网络企业家精神的基本方面。这项研究采用了对现有文献进行整体概述的实证研究,以定义当前数字时代的不同形式的企业家精神,重点研究了COVID-19对网络企业家精神的影响。

发现

本文的结果更好地理解了网络空间中作为企业创新实践的一种新形式的企业家精神。这项研究表明,网络创业可以在大流行情况下发展社区参与度,例如食品行业中的COVID-19。

创意/价值

这项研究通过关注社区参与来展示围绕可持续商业行为的创业过程。它为探索食品行业的网络企业家打开了一个窗口。

更新日期:2020-12-28
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