Urban wildlife is an important component of biodiversity. Human-urban wildlife interaction has been changing, but public opinions, especially individualized opinions, are not being sufficiently incorporated into urban wildlife management decisions. This study aims to fill this gap by investigating people’s preference heterogeneity of browse lines, a unique tree landscape altered by wild deer (Cervus nippon) in Japan, as an example. We apply a latent class model to identify people’s preference heterogeneity for browse lines when people are not exposed to deer. We also apply split-sample design to examine whether people’s preferences change when they are informed that the deer created the landscape. The results confirm the existence of preference heterogeneity among people. However, we did not find a change in the aggregated willingness to pay for the park landscape after information provision. It may suggest that people are tolerant for the impact of urban wildlife even if they are not exposed to creatures. We also highlight how the results can be used by real-life urban parks and wildlife management to recognize people’s preference heterogeneity and select strategies that can most effectively address disparate views.

城市野生生物是生物多样性的重要组成部分。人与城市之间的野生动植物互动一直在变化，但是公众意见，尤其是个人意见，并未充分纳入城市野生动植物管理决策中。这项研究旨在通过调查人们偏好浏览线的异质性来填补这一空白，浏览线是由野鹿（Cervus nippon）改变的独特树木景观），例如。当人们没有接触鹿时，我们使用潜在类模型来确定人们对于浏览行的偏好异质性。我们还应用拆分样本设计来检查人们在得知鹿创造了景观时他们的偏好是否发生了变化。结果证实了人们之间存在偏好异质性。但是，在提供信息后，我们发现总的公园景观购买意愿没有变化。它可能暗示人们即使不暴露于生物也能容忍城市野生动植物的影响。我们还将重点介绍实际城市公园和野生动植物管理如何使用结果来识别人们的偏好异质性，并选择能够最有效地解决不同观点的策略。