The empirical study was conducted in the three selected Balkan Countries from former Yugoslavia: Slovenia, Croatia and Montenegro through totally 270 experts’ surveys, 90 questionnaires were distributed to entrepreneurs (30), policy makers (30) and experts from academia (30) in each country in order to assess the CSR level in the country and the effect the main drivers having on CSR level, then followed by the assessment of CSR impacts on Corporate Reputation (CR). The model of multivariate regression was developed for assessment of the impact of the four independent variables (Institutional Environment, Executive Characteristics, Customers’ Expectations and Political Factors) on dependent variable–CSR. The study also analysed the impact of CSR (dependent variable) on CR. The obtained results show that countries with the higher level of CSR, have achieved the greater level of CR. The degree of the impact of the main drivers on CSR in selected Balkan countries is linked to EU accession level. The political factor has the highest impact on CSR level in all investigated countries, institutional environment is the next.

中文翻译：

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企业社会责任评估及其对选定巴尔干国家（前南斯拉夫国家）企业声誉的影响

实证研究在前南斯拉夫的三个选定的巴尔干国家：斯洛文尼亚、克罗地亚和黑山进行了总共 270 名专家调查，向企业家（30）、政策制定者（30）和学术界（30）的专家（30）分发了 90 份问卷。为了评估该国的 CSR 水平以及主要驱动因素对 CSR 水平的影响，然后评估 CSR 对企业声誉 (CR) 的影响。开发了多元回归模型来评估四个自变量（制度环境、执行特征、客户期望和政治因素）对因变量——CSR 的影响。该研究还分析了 CSR（因变量）对 CR 的影响。所得结果表明，企业社会责任水平较高的国家，达到了更高的CR水平。在选定的巴尔干国家，主要驱动因素对企业社会责任的影响程度与加入欧盟的程度有关。在所有调查国家中，政治因素对企业社会责任水平的影响最大，制度环境次之。