Background: Third-party e-commerce payment has been used by many businesses and consumers, enabling customers to easily access the payment platform during e-commerce transactions. Thus, the emergence of such new technology has become a major topic for organisations to study factors that have influenced the people’s adoption and acceptance of new technology as well as mutual influence. Setting: The Technology Acceptance Model is one of the most studied models of behavioural intention to use new information technology. Aim: However, in terms of the causal relationship of variables in the model, one variable is considered independent, ignoring the possibility of mutual influence, and many samples are required for statistical empirical research. This study aims to resolve these above two deficiencies. Methods: This study adopts the Decision-Making and Trial Evaluation Laboratory method, and applies the latest Technology Acceptance Model (TAM3) to examine. Results: The results found several extra causal relationships which are not present in the TAM3 model, and understood that Experience and Computer Playfulness are the driving factors of third-party e-commerce payment, and Computer Anxiety is the core factor. Conclusion: The feasibility of this approach was demonstrated through an empirical study, and these results could be used to guide management direction and marketing strategy.

中文翻译：

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行为意图对第三方电子商务支付的影响

背景：第三方电子商务支付已被许多企业和消费者使用，使客户能够在电子商务交易过程中轻松访问支付平台。因此，这种新技术的出现已成为组织研究影响人们对新技术的采用和接受以及相互影响的因素的主要主题。背景：技术接受模型是使用新信息技术的行为意向研究最多的模型之一。目的：但是，就模型中变量的因果关系而言，一个变量被认为是独立的，忽略了相互影响的可能性，并且统计实证研究需要许多样本。本研究旨在解决以上两个不足。方法：本研究采用决策和试验评估实验室方法，并应用最新的技术接受模型（TAM3）进行检验。结果：结果发现了TAM3模型中不存在的一些额外因果关系，并且了解到体验和计算机娱乐性是第三方电子商务支付的驱动因素，而计算机焦虑是核心因素。结论：通过实证研究证明了该方法的可行性，这些结果可用于指导管理方向和营销策略。并且了解到，体验和计算机娱乐性是第三方电子商务支付的驱动因素，而计算机焦虑是核心因素。结论：通过实证研究证明了该方法的可行性，这些结果可用于指导管理方向和营销策略。并且了解到，体验和计算机娱乐性是第三方电子商务支付的驱动因素，而计算机焦虑是核心因素。结论：通过实证研究证明了该方法的可行性，这些结果可用于指导管理方向和营销策略。