A key trend in the tourism industry is a change in consumer behaviour, and one of the attributes of the new tourist is ethical consumption, which is becoming increasingly important (Saayman 2017). Doane (2001) defines ethical consumption as the purchase of a product or service that concerns a certain ethical issue, such as human rights, labour conditions, environmental friendliness and wellbeing – to name just a few – which is chosen freely by an individual consumer. Ethical consumption includes products that benefit the natural environment (such as items made from legally logged wood and products that promote animal health) and products that benefit people (such as items free from child labour and unsafe working conditions) (De Pelsmacker, Driessen & Rayp 2005:363). De Pelsmacker et al. (2005:364) also note that consumers can translate their ethical concerns into supporting, and therefore buying, certain products for their positive qualities (e.g. environmentally friendly products), or boycotting products for their negative qualities (e.g. those made by child labourers), or both.

中文翻译：

---

葡萄酒游客会关心劳工吗？

旅游业的一个主要趋势是消费者行为的改变，而新游客的特征之一就是道德消费，这一点变得越来越重要（Saayman，2017年）。Doane（2001）将道德消费定义为与某种道德问题相关的产品或服务的购买，例如人权，劳工条件，环境友好和福祉（仅举几例），由个人消费者自由选择。道德消费包括有益于自然环境的产品（例如由合法砍伐的木材制成的产品和促进动物健康的产品）和有益于人的产品（例如不受童工和不安全工作条件影响的产品）（De Pelsmacker，Driessen和Rayp 2005：363）。De Pelsmacker等。（2005年：