Purpose: Corporate social responsibility (CSR) when integrated with the business model resulted in the holistic development of the organisation and the community. Many firms have found that CSR initiatives have a positive influence on performance. However, results indicating the contrary have also been noted during the review of literature. Research dealing with the relationship between the adoption of CSR initiatives and market, cost and environmental performance was scant. This research was directed towards finding the relationship between the adoption of CSR initiatives by the organisation and the different types of performance related to market, cost and environment. Design/methodology/approach: This study made use of 527 cleaned responses collected from employees belonging to various organisations. Measurement and structural models were developed using analysis of moment structure (AMOS) to analyse the data. The models were also tested using income as a moderator. Findings/results: Composite reliability, discriminant validity and average variance extracted revealed that the models were acceptable and the model fit indices for both measurement and structural models were within acceptable limits. The accepted hypotheses, namely, adoption of CSR initiatives, have a significant positive effect on the market, cost and environmental performance. Practical implications: Organisations can use CSR as a strategic tool to enhance their market, cost and environmental performance for meeting the global competitiveness. Originality/value: The results reveal that when organisations adopt CSR initiatives, the result is a chain reaction with developments being witnessed in several areas. This highlights the need for organisations to adopt CSR initiatives within their business model. A longitudinal study is required to find the extent of the influence of CSR initiatives on market, cost and environmental performance.

中文翻译：

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调查企业社会责任与可持续业务的市场，成本和环境绩效之间的关系

目的：企业社会责任（CSR）与业务模型集成后，导致组织和社区的整体发展。许多公司发现，企业社会责任倡议对绩效有积极影响。然而，在文献综述期间也已经注意到了相反的结果。关于企业社会责任倡议的采用与市场，成本和环境绩效之间关系的研究很少。这项研究旨在发现组织采用CSR计划与与市场，成本和环境有关的不同类型的绩效之间的关系。设计/方法/方法：这项研究使用了527个从各个组织的员工那里收集的明确答复。使用力矩结构分析（AMOS）来开发测量和结构模型以分析数据。还使用收入作为主持人对模型进行了测试。结果/结果：提取的综合可靠性，判别有效性和平均方差表明，模型是可以接受的，并且测量模型和结构模型的模型拟合指数均在可接受的范围内。公认的假设，即采用企业社会责任倡议，对市场，成本和环境绩效具有重大的积极影响。实际意义：组织可以将CSR用作提高其市场，成本和环境绩效的战略工具，以实现全球竞争力。原创性/价值：结果表明，当组织采用CSR计划时，结果是连锁反应，在几个方面都见证了事态发展。这凸显了组织需要在其业务模型中采用CSR计划。需要进行纵向研究，以发现企业社会责任倡议对市场，成本和环境绩效的影响程度。