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Impact of In-Store Promotion and Spillover Effect on Private Label Introduction
Service Science ( IF 1.9 ) Pub Date : 2019-06-01 , DOI: 10.1287/serv.2019.0236 Yingjue Zhou 1 , Tieming Liu 2 , Gangshu Cai 3
Service Science ( IF 1.9 ) Pub Date : 2019-06-01 , DOI: 10.1287/serv.2019.0236 Yingjue Zhou 1 , Tieming Liu 2 , Gangshu Cai 3
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In this paper, the authors investigate the impact of in-store promotion and its spillover effect on private label introductions. Studying different retail supply chain scenarios in which the retail...
中文翻译:
店内促销和溢出效应对自有品牌引进的影响
在本文中,作者调查了店内促销的影响及其对自有品牌引进的溢出效应。研究不同的零售供应链方案,其中零售...
更新日期:2019-06-01
中文翻译:
店内促销和溢出效应对自有品牌引进的影响
在本文中,作者调查了店内促销的影响及其对自有品牌引进的溢出效应。研究不同的零售供应链方案,其中零售...