Abstract The role of cognitive processes in compliment-response (CR) exchanges is an underdeveloped area of investigation. This article aims to probe whether Persian speakers’ responses to compliments change in line with their appraisals of the situation. To achieve this aim, Persian speakers’ responses to compliments are analysed based on their first and second appraisals of the event. In this study, with a focus on the CR exchanges, Persian speakers (N = 160) were observed and audio-recorded during everyday conversation. The results of this study manifest that Persian speakers have distinct (and even opposite) reactions based on their first and second appraisal of compliments. This suggests, therefore, that Appraisal 1 and Appraisal 2 undergo different sociocognitive processes that reflect automatic and non-automatic responses to compliments. It is concluded that the relation between Appraisal 1 and Appraisal 2 is mostly contradictory rather than confirmatory, in that the first compliment is mostly appraised as a politeness strategy (a social lubricant), whereas the second compliment is frequently appraised as purposeful or strategic praise. In addition, the first compliment is responded to automatically, whereas the second compliment is approached non-automatically.

中文翻译：

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评估和重新评估称赞以及提供答复

摘要认知过程在恭维回应（CR）交流中的作用是一个尚待研究的领域。本文旨在探讨讲波斯语的人对称赞的反应是否根据对情况的评估而变化。为了实现这一目标，根据对活动的第一次和第二次评估，分析了波斯语使用者对称赞的回应。在这项研究中，着重于CR交流，在日常对话中观察并录制了波斯语（N = 160）。这项研究的结果表明，基于波斯人的第一次和第二次对赞美的评价，他们会有不同（甚至相反）的反应。因此，这表明评估1和评估2经历了不同的社会认知过程，这些过程反映了对称赞的自动和非自动响应。结论是，评估1和评估2之间的关系大多数是矛盾的而不是确定性的，因为第一称赞通常被评估为礼貌策略（一种社会润滑剂），而第二称赞通常被评估为有目的或策略上的称赞。此外，第一个称赞是自动响应的，而第二个称赞是非自动实现的。