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Dynamic Nonlinear Pricing of Inventories over Finite Sales Horizons
Operations Research ( IF 2.2 ) Pub Date : 2020-05-01 , DOI: 10.1287/opre.2019.1891
Guillermo Gallego 1 , Michael Z. F. Li 2 , Yan Liu 3
Affiliation  

Nonlinear pricing is frequently used by fast-fashion retailers (e.g., Zara). Discounts of the form “Buy 2, get 20% off” or “Buy 3 and save 30%” are becoming common. As revealed in a recent study by...

中文翻译:

有限销售范围内的库存动态非线性定价

快时尚零售商(例如Zara)经常使用非线性定价。“购买2,享受20%的折扣”或“购买3,并节省30%”形式的折扣变得很普遍。正如最近的一项研究显示...
更新日期:2020-05-01
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