Abstract This article explores the carefully managed semiotic complex found in the Corsican village of Pigna with respect to the themes of pride and profit in the valuation of minority languages. This complex includes the careful coordination of color, graphics, the use of the Corsican language, as well as high-tech soundscaping of place through QR codes that tie specific locales to Corsican music and multilingual texts. This display, labeled the “poeticizing of the economy” by a key social actor, is directed both at the many tourists who visit the village as well as Corsican visitors and locals. It is linked to an effort to embed Corsican linguistic and musical heritage in new practices that both create place and integrate tradition and modernity. On the one hand, these practices can be linked to discourses of both “pride” and “profit” (Duchêne and Heller 2012) attested in many minority language contexts. On the other hand, I argue that the Pigna esthetic indexes a shift in the framework for cultural and linguistic revitalization from one that emphasizes a return to past native speaker communicative practice to one that focuses on the collective agency and identity associated with style and stylization and “transactional,” or situated authenticities.

中文翻译：

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使经济充满诗意：科西嘉人的语言充满自豪感和利润

摘要本文探讨了在科西嘉岛皮格纳村庄发现的精心管理的符号学复合体，涉及到少数群体语言评估中的骄傲和利益主题。这个复杂的项目包括仔细协调颜色，图形，使用科西嘉语言，以及通过QR码（将特定区域设置与科西嘉音乐和多语种文字联系在一起）的高科技音效。该展览被一个关键的社会角色标记为“经济的诗意化”，既针对参观该村庄的许多游客，也包括针对科西嘉岛的游客和当地人。这与将科西嘉语的语言和音乐遗产嵌入新的实践中有关，这些新实践既创造了场所又融合了传统与现代。一方面，这些实践可以与在许多少数民族语言环境中得到证明的“骄傲”和“利润”话语相关联（Duchêne和Heller 2012）。另一方面，我认为，皮格纳（Pigna）审美观表明，文化和语言复兴框架从强调回归过去的以母语为母语的交际实践转变为侧重于与风格和风格相关的集体代理和认同的转变。 “交易性”或真实性。