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Trust, commitment, and customer knowledge
Management Decision ( IF 4.1 ) Pub Date : 2019-11-12 , DOI: 10.1108/md-10-2017-0923
Liza Nora

The purpose of this paper is to determine the influence of customer trust, religious commitment, customer’s knowledge on customer intimacy and its impact on relational commitment and repurchase intention, especially in Sharia banks in Indonesia.,This study was conducted in Sharia Banks in Jakarta Bogor, Tangerang Bekasi (Jabotabek) area. The population of this study covered all bank customers. Because of the large population, the researchers took samples of the population. The partial least square (PLS) analysis tool was also appropriate to be used to analyze data from smaller samples. In total, 100 respondents were selected using a snow bowling sampling technique in August–September 2017.,Higher customer trust enhances the customer intimacy. Stronger religious commitment also strengthens the customer intimacy. It has been confirmed that customer intimacy enhanced the relational commitment among clients in Sharia banks in Indonesia. The results show that high customer knowledge is able to encourage customer intimacy, and high customer intimacy is also able to encourage repurchase intention. On the other hand, it was found that customer knowledge was not directly able to increase the intention of repeat purchase. However, from the mediation test (indirect effect) is seen with high customer knowledge, supported by the high customer intimacy, it can indirectly increase the high repurchasing intention.,There are some research gaps that were considered as the theoretical foundation and research framework in this study. The focus of this study was on the role of customer intimacy in mediating the influence of trust and religious commitment on relational commitment. Based on the empirical review, this study attempted to develop customer intimacy antecedents by testing religious commitment, which becomes the originality of this study. This study was done based on some empirical results indicating that the antecedent of customer intimacy still varied while it needed to be immediately developed. Furthermore, the inconsistencies in the correlation between customer intimacy and relational commitment were later re-examined in the context of Islamic banks. It was assumed that the test would result in different findings as the test was done in a different countries and institutions.

中文翻译:

信任,承诺和客户知识

本文旨在确定客户信任,宗教承诺,客户知识对客户亲密感的影响及其对关系承诺和回购意向的影响,尤其是在印度尼西亚的伊斯兰教教士银行中。该研究在雅加达茂物的伊斯兰教教义银行中进行。 ,坦格朗·贝卡西(Jabotabek)地区。这项研究的人群覆盖了所有银行客户。由于人口众多,研究人员对人口进行了抽样。偏最小二乘(PLS)分析工具也适用于分析较小样本中的数据。2017年8月至9月,总共有100位受访者使用了保龄球抽样技术被选中。更高的客户信任度可增强客户亲密感。坚定的宗教信仰也可以增强客户的亲密感。已经证实,客户亲密关系增强了印度尼西亚伊斯兰教法银行客户之间的关系承诺。结果表明,高的客户知识可以鼓励客户亲密,高的客户亲密性也可以鼓励回购意向。另一方面,发现客户知识不能直接增加重复购买的意图。但是,从具有较高客户知识的中介测试(间接效果)可以看出,在较高的客户亲密性的支持下,它可以间接地提高较高的回购意向。存在一些研究空白,被认为是该研究的理论基础和研究框架。这项研究。这项研究的重点是客户亲密关系在调解信任和宗教承诺对关系承诺的影响方面的作用。在实证研究的基础上,本研究试图通过测试宗教信仰来发展客户亲密性的前因,这成为本研究的独创性。这项研究是基于一些经验结果而完成的,这些结果表明客户亲密关系的前提仍然存在差异,但需要立即加以发展。此外,后来在伊斯兰银行的背景下重新审查了客户亲密关系和关系承诺之间的相关性不一致。假定该测试将在不同的国家和机构中进行,因此会导致不同的发现。这项研究试图通过测试宗教信仰来发展顾客亲密的前因,这成为这项研究的独创性。这项研究是基于一些经验结果而完成的,这些结果表明客户亲密关系的前提仍然存在差异,但需要立即加以发展。此外,后来在伊斯兰银行的背景下重新审查了客户亲密关系和关系承诺之间的相关性不一致。假定该测试将在不同的国家和机构中进行,因此会导致不同的发现。这项研究试图通过测试宗教信仰来发展顾客亲密的前因,这成为这项研究的独创性。这项研究是基于一些经验结果而完成的,这些结果表明客户亲密关系的前提仍然存在差异,但需要立即加以发展。此外,后来在伊斯兰银行的背景下重新审查了客户亲密关系和关系承诺之间的相关性不一致。假定该测试将在不同的国家和机构中进行,因此会导致不同的发现。客户亲密关系和关系承诺之间的相关性不一致之处后来在伊斯兰银行的背景下进行了重新审查。假定该测试将在不同的国家和机构中进行,因此会导致不同的发现。客户亲密关系和关系承诺之间的相关性不一致之处后来在伊斯兰银行的背景下进行了重新审查。假定该测试将在不同的国家和机构中进行,因此会导致不同的发现。
更新日期:2019-11-12
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