The rise of non-governmental organisations (NGOs) during the last decades has made the volunteer a key element. Motivation and satisfaction have been indicated as predictive indices of their retention. The purpose of this paper is twofold. On the one hand, it seeks to better understand the motivations of the volunteers, addressing the effects of such motivations. On the other hand, it analyses whether the intensity of such antecedents and effects differs depending on the type of NGO with which they work: generalist vs specialist.,A study with 847 volunteers from different types of NGOs was done using structural modelling methodology and multi-sample analysis.,The type of NGO moderates the relationship between the satisfaction of the volunteer and the intention to recommend.,Given that in specialist NGOs the impact of satisfaction on the intention to recommend is significantly stronger than in generalist NGOs, making sure that volunteers are satisfied becomes a priority in this type of NGO. In this regard, satisfaction studies among volunteers could be conducted periodically to detect crisis situations and implement improvement actions to recover satisfaction in the occupied position.,First, to date, the motivations of the volunteer have been investigated from different disciplines, the self-determination theory (SDT) being an important motivational theory widely used in areas such as social, education and sports psychology. However, there is little research from a marketing approach to understand the background of the motivations of volunteers under this conceptual framework provided by the SDT. Second, there is also a scarcity of literature linking the motivations of a volunteer with the emotions they may feel, ultimately achieving consolidated lasting links with the NGO in which they are integrated. Third, most research on volunteering to date has focused on differentiating volunteers from non-volunteers and understanding the reasons for volunteering. However, the presence of studies on the differences in the motivation of the same according to the type of NGO with which they collaborate has been scarce.

中文翻译：

---

非政府组织如何防止志愿者退出？非政府组织类型的调节作用

在过去的几十年中，非政府组织的兴起使志愿者成为一个关键因素。动机和满意度已被指示为其保留的预测指标。本文的目的是双重的。一方面，它试图更好地了解志愿者的动机，解决此类动机的影响。另一方面，它分析了这些前因和影响的强度是否因他们所使用的非政府组织的类型而不同：通才vs专家。使用结构建模方法和多种方法，对来自不同类型非政府组织的847名志愿者进行了研究。样本分析。非政府组织的类型减轻了志愿者的满意度与推荐意愿之间的关系，鉴于在专业NGO中，满意度对推荐意愿的影响要比在普通NGO中强得多，因此，确保志愿者的满意度成为此类NGO的优先考虑。在这方面，可以定期进行志愿者的满意度研究，以发现危机情况并采取改善措施，以恢复被占位置的满意度。首先，迄今为止，已经从不同学科研究了志愿者的动机，即自决。理论（SDT）是一种重要的动机理论，广泛用于社会，教育和体育心理学等领域。但是，市场营销方法很少有研究来了解SDT提供的这种概念框架下志愿者的动机背景。第二，缺乏文献将志愿者的动机与他们可能感受到的情感联系起来，最终与他们所融入的非政府组织之间建立了持久的持久联系。第三，迄今为止，关于志愿服务的大多数研究都集中在区分志愿人员和非志愿人员以及了解志愿服务的原因上。但是，根据同一个非政府组织合作的类型，人们对同一个人动机差异的研究很少。