Drawing on signaling theory and adopting a multilevel approach, the purpose of this paper is to investigate how meso-organizational attributes interact with the macro cultural context to affect employees’ behavioral responses to internal corporate social responsibility (CSR) initiatives. This study unpacks the behavioral process through which internal CSR affects employees’ organizational citizenship behavior in an organization that has obtained SA8000 and that operates in an understudied Italian context characterized by high individualism and masculinity.,Bootstrapped multi-mediation analysis was used on a sample of 300 employees operating in one of the most important and largest Italian retail stores active in the food industry and involved in socio-environmental responsibility.,Results show that when a company obtains an internal CSR quality credential, particularly SA8000, an auditable certification standard that signals that a company goes beyond compliance standards to tailor to the well-being of its employees, it will likely attract like-minded employees that will positively react to internal CSR initiatives even when operating in a highly individualistic and masculine culture such as Italy.,While prior research has shown that internal CSR initiatives have a lower and, in some cases, an insignificant impact on employees’ behavioral outcomes in cultures characterized by individualism and masculinity, this study shows that the interaction between the cultural setting and company specific attributes can turn this effect to be significant, strong, and positive.

中文翻译：

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内部企业社会责任真的对个人主义和男性文化影响较小吗？多层次方法

本文基于信号理论并采用多层次方法，旨在研究介观组织属性如何与宏观文化背景相互作用，从而影响员工对内部企业社会责任（CSR）举措的行为反应。这项研究揭示了一个行为过程，在获得SA8000的组织中，内部CSR通过其影响员工的组织公民行为，该组织在被低估的，以高个人主义和男性气质为特征的意大利语境中运作。 300名员工在活跃于食品行业的最重要，规模最大的意大利零售商店之一中运营，并承担着社会环境责任。