Fundraising for a charity sport event (CSE) is a critical and challenging aspect of the event experience. CSE participants (i.e., CSE fundraisers) must engage with their network of friends, family, and colleagues (i.e., CSE donors) to solicit donations. A better understanding of CSE donor motives can translate to more effective fundraising among participants, which could be applicable to other peer-to-peer and sport-based fundraising initiatives. The researchers explored the factors driving CSE donors to contribute on behalf of CSE participants. Eight mechanisms driving charitable giving provided the theoretical framework. Semistructured interviews (N=24) were conducted with individuals who had donated to a CSE participant within the previous 12 months. Four themes emerged: feel good factor, perceived efficacy of donations, inspired by youth, and affinity for the participant. With these themes in mind, CSE managers may implement school outreach programs and testimonials from donors to achieve positive fundraising outcomes.

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支持慈善体育活动参与者的捐赠者：推动捐赠的因素探究

慈善运动赛事（CSE）的筹款是该赛事体验中至关重要且具有挑战性的方面。CSE参与者（即CSE筹款人）必须与他们的朋友，家人和同事（即CSE捐赠者）网络互动，以募集捐款。对CSE捐助者动机的更好理解可以转化为参与者之间更有效的筹款活动，这可能适用于其他点对点和基于体育的筹款活动。研究人员探讨了促使CSE捐助者代表CSE参与者做出贡献的因素。推动慈善捐赠的八种机制提供了理论框架。对在过去12个月内向CSE参与者捐赠的个人进行了半结构化访谈（N = 24）。出现了四个主题：感觉良好的因素，感知的捐赠功效，受到年轻人的启发，和参与者的亲和力。考虑到这些主题，CSE经理可以实施学校外展计划和捐助方的推荐，以取得积极的筹款成果。