The researchers explore consumers’ emotional responses toward athlete brands by developing the associative evaluation–emotional appraisal–intention (AEI) model. The AEI postulates that unconscious ...

中文翻译：

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运动员品牌的内隐和外显情感评估：运动员代言的关联评估-情感评估-意图模型

研究人员通过建立关联评估-情感评估-意向（AEI）模型，探索了消费者对运动员品牌的情感反应。AEI假设无意识...