Women represent the fastest growing demographic for the fantasy sports industry, making up approximately 38% of fantasy football participants. To help understand this growth, this study was an attempt to explore why women play fantasy football. Themes and statements derived from qualitative data collected through open-ended survey responses and face-to-face interviews were tested on two samples of female fantasy football participants. In all, 450 unique individuals were studied, and five distinct motive factors were uncovered: Challenge, Enjoy, Enhance, Socialize, and Connect. The first three dimensions mirror the motives of male participants, and the other two are unique to women. While the factors were correlated, the results provide evidence that the factors impact different outcomes associated with the activity.

中文翻译：

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接受挑战：为什么女性参加梦幻足球

女性是幻想体育行业增长最快的人口，约占幻想足球参与者的38％。为了帮助理解这种增长，本研究试图探索女性为何玩梦幻足球。通过对女性幻想足球参与者的两个样本测试了通过开放式调查回复和面对面访谈收集的定性数据得出的主题和陈述。总共对450个独特的个体进行了研究，发现了五个不同的动机因素：挑战，享受，增强，社交和联系。前三个维度反映了男性参与者的动机，而另两个维度则是女性所独有的。虽然这些因素是相关的，但结果提供了证据，表明这些因素影响与活动相关的不同结果。