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Running Recession: A Trend Analysis of Running Involvement and Runner Characteristics to Understand Declining Participation
Journal of Sport Management ( IF 3.5 ) Pub Date : 2019-05-01 , DOI: 10.1123/jsm.2018-0261
Heather Kennedy 1 , Bradley J. Baker 2 , Jeremy S. Jordan 1 , Daniel C. Funk 1
Affiliation  

Market trends indicate the distance running event industry is facing a running recession. Since 2013, consumer demand has declined annually while supply increased. The current research provides insight into why running as a recreational activity is declining and implications for organized events’ utility. Based on seven years of participants’ postevent surveys from a long-distance running event, the value placed on hedonic, symbolic, and lifestyle features of running (i.e., running involvement) is gradually declining, which corresponds to a decline in annual event participation. Results are based on analyses of both a time series of cross-sections (N = 23,790) and a panel of multiyear respondents (n = 461). Also, there are gender differences in the rates at which running involvement declined. These results shed light onto a sociopsychographic explanation for the declining levels of running event participation and general interest in running.

中文翻译:

跑步衰退:跑步参与度和跑步者特征的趋势分析,以了解参与度下降

市场趋势表明,长跑赛事行业正面临衰退。自2013年以来,消费者需求逐年下降,而供应却在增加。当前的研究提供了关于为什么作为休闲活动进行跑步的人数下降以及对有组织活动的效用的影响的见解。根据七名参与者对一项长距离跑步活动的事后调查,对跑步的享乐性,象征性和生活方式特征(即跑步参与度)的重视程度正在逐渐下降,这对应于年度活动参与度的下降。结果基于对横截面的时间序列(N = 23,790)和一组多年受访者(n = 461)的分析。此外,跑步参与率下降的速度也存在性别差异。
更新日期:2019-05-01
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