Current knowledge on the behavioral response to sponsorship is to a large degree based on field studies measuring self-reported purchase intentions. In an effort to provide more solid evidence for ...

中文翻译：

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专注于品牌选择：评估对赞助商联系沟通的行为反应

基于对自我报告购买意向的实地研究，有关对赞助行为的最新知识在很大程度上是基于实地研究。为了为...提供更可靠的证据