The purpose of this paper is to suggest a typology of customer value cocreation activities and explore the psychological drivers and quality of life outcomes of such activities in a complex health care service setting.,Focus groups with people with Type 2 diabetes and in-depth interviews with diabetes educators were conducted.,Four types of customer value cocreation activities were found (mandatory (customer), mandatory (customer or organization), voluntary in-role and voluntary extra-role activities). In addition, health locus of control, self-efficacy, optimism, regulatory focus and expected benefits are identified as key psychological factors underlying the customers’ motivation to be active resource integrators and resulting in physical, psychological, existential and social well-being.,The study highlights the various types of customer value cocreation activities and how these affect the various quality of life dimensions.

中文翻译：

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客户价值创造活动

本文的目的是提出一种客户价值创造活动的类型，并探讨在复杂的医疗服务环境中此类活动的心理驱动因素和生活质量。，2型糖尿病患者的重点人群和深入访谈与糖尿病教育者进行了合作。发现了四种类型的客户价值创造活动（强制性（客户），强制性（客户或组织），自愿角色内和自愿角色外活动）。此外，控制，自我效能感，乐观，监管重点和预期收益等健康方面被确定为客户成为积极的资源整合者并导致身体，心理，生存和社会福祉的动机的关键心理因素。