Purpose: Besides the direct physical health consequences, through social isolation COVID-19 affects a considerably larger share of consumers with deleterious effects for their psychological well-being Two vulnerable consumer groups are particularly affected: older adults and children The purpose of the underlying paper is to take a transformative research perspective on how social robots can be deployed for advancing the well-being of these vulnerable consumers and to spur robotic transformative service research (RTSR) Design/methodology/approach: This paper follows a conceptual approach that integrates findings from various domains: service research, social robotics, social psychology and medicine Findings: Two key findings advanced in this paper are (1) a typology of robotic transformative service (i e entertainer, social enabler, mentor and friend) as a function of consumers' state of social isolation, well-being focus and robot capabilities and (2) a future research agenda for RTSR Practical implications: This paper guides service consumers and providers and robot developers in identifying and developing the most appropriate social robot type for advancing the well-being of vulnerable consumers in social isolation Originality/value: This study is the first to integrate social robotics and transformative service research by developing a typology of social robots as a guiding framework for assessing the status quo of transformative robotic service on the basis of which it advances a future research agenda for RTSR It further complements the underdeveloped body of service research with a focus on eudaimonic consumer well-being © 2020, Alexander P Henkel, Martina Caic, Marah Blaurock and Mehmet Okan

中文翻译：

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机器人变革性服务研究：在COVID-19及以后的时间里部署社交机器人以促进消费者的福祉

目的：除了直接的身体健康后果外，COVID-19还通过社会隔离影响了相当大比例的消费者，对他们的心理健康造成了有害影响。尤其影响了两个脆弱的消费者群体：老年人和儿童就如何部署社交机器人以促进这些弱势消费者的福祉采取变革性研究观点，并刺激机器人变革性服务研究（RTSR）设计/方法/方法：本文采用了一种概念性方法，该方法整合了来自不同方面的发现领域：服务研究，社会机器人学，社会心理学和医学发现：本文提出的两个主要发现是：（1）机器人变革型服务的类型（即演艺人员，社会推动者，导师和朋友）取决于消费者的社会孤立状态，幸福感和机器人功能，以及（2）RTSR的未来研究议程实际含义：本文指导服务消费者和提供商以及机器人开发人员识别和开发在社会隔离中促进弱势消费者福祉的最合适的社交机器人类型原创性/价值：本研究是第一个通过开发社交机器人类型学作为评估现状的指导框架，将社交机器人学和变革性服务研究相结合的研究变革性机器人服务的基础，它为RTSR推进了未来的研究议程。它以对eudaimonic消费者福祉的关注进一步补充了不发达的服务研究机构©2020，Alexander P Henkel，Martina Caic，玛拉·布劳洛克（Marah Blaurock）和穆罕默德·欧肯