Purpose : This study aims to investigate the use of gamification and serious games as transformative technologies that encourage health and well-being behaviors. The purpose of this paper is to investigate the transformative value that can be created by gamified apps and serious games and the role involvement plays between transformative value and desired outcomes. Design/methodology/approach : Four gamified apps/serious games were examined in the study, with data collected from N = 497 participants. The data were analyzed using structural equation modeling. Findings : The results revealed that gamified apps and serious games can create three transformative value dimensions – knowledge, distraction, and simulation – which can have direct and indirect effects on desired outcomes. Examination of competing models revealed involvement plays a mediating rather than a moderating role for gamification and serious games for well-being. Originality/value : This research contributes greater understanding of how technology can be leveraged to deliver transformative gamification services. It demonstrates the multiple transformative value dimensions that can be created by gamified apps and serious games, which assist the performance of well-being behaviors and which have yet to be theorized or empirically examined. The study also establishes the mediating rather than the moderating role of involvement in gamification and serious games, as called for in the literature.

中文翻译：

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变革的价值以及参与游戏化和严肃游戏的福祉

目的：本研究旨在研究游戏化和严肃游戏作为鼓励健康和福祉行为的变革性技术的使用。本文的目的是研究游戏化应用程序和严肃游戏可以创造的变革价值，以及参与变革价值与期望结果之间的角色。设计/方法/方法：在研究中检查了四个游戏化应用/严肃游戏，并从N = 497名参与者中收集了数据。使用结构方程模型分析数据。结果：结果表明，游戏化的应用程序和严肃的游戏可以创造三个变革性的价值维度-知识，分心和模拟-可以对期望的结果产生直接和间接的影响。对竞争模型的检验表明，参与对于游戏化和认真的游戏对幸福起着中介而不是调节的作用。原创性/价值：这项研究有助于人们更好地了解如何利用技术来提供变革性的游戏化服务。它展示了游戏化应用程序和严肃游戏可以创造的多个变革性价值维度，这些维度有助于实现幸福感行为，并且尚需进行理论或实证检验。如文献所要求的那样，该研究还确定了参与游戏化和严肃游戏的中介作用而不是调节作用。这项研究有助于人们更好地了解如何利用技术来提供变革性的游戏化服务。它展示了游戏化应用程序和严肃游戏可以创造的多个变革性价值维度，这些维度有助于实现幸福感行为，并且尚需进行理论或实证检验。如文献所要求的那样，该研究还确定了参与游戏化和严肃游戏的中介作用而不是调节作用。这项研究有助于人们更好地了解如何利用技术来提供变革性的游戏化服务。它展示了游戏化应用程序和严肃游戏可以创造的多个变革性价值维度，这些维度有助于实现幸福感行为，并且尚需进行理论或实证检验。如文献所要求的那样，该研究还确定了参与游戏化和严肃游戏的中介作用而不是调节作用。