Purpose – The purpose of this paper is to identify strategic options and challenges that arise when an industrial firm moves from providing smart service toward providing a platform. Design/methodology/approach – This conceptual study takes on a multidisciplinary research perspective that integrates concepts, theories and insights from service management and marketing, information systems and platform economics. Findings – The paper outlines three platform types – smart data platform, smart product platform and matching platform – as strategic options for firms that wish to evolve from smart service providers to platform providers. Research limitations/implications – Investigating smart service platforms calls for launching interdisciplinary research initiatives. Promising research avenues are outlined to span boundaries that separate different research disciplines today. Practical implications –Managing a successful transition from providing smart service toward providing a platform requires making significant investments in IT, platform-related capabilities and skills, as well as implement new approaches toward relationship management and brand-building. Originality/value – The findings described in this paper are valuable to researchers in multiple disciplines seeking to develop and to justify theory related to platforms in industrial scenarios.

中文翻译：

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转型为平台提供商：工业智能服务提供商的战略选择

目的–本文的目的是确定工业公司从提供智能服务转向提供平台时出现的战略选择和挑战。设计/方法论/方法–这项概念研究采用了多学科研究视角，将服务管理和营销，信息系统和平台经济学的概念，理论和见解进行了整合。调查结果–本文概述了三种平台类型-智能数据平台，智能产品平台和匹配平台-作为希望从智能服务提供商转变为平台提供商的公司的战略选择。研究的局限性/意义–研究智能服务平台要求启动跨学科研究计划。概述了有前途的研究途径，跨越了当今不同研究领域的界限。实际意义–要成功实现从提供智能服务到提供平台的过渡，需要在IT，与平台相关的功能和技能上进行大量投资，并实施新的关系管理和品牌建立方法。原创性/价值–本文所述的发现对寻求发展和证明与工业场景中的平台相关的理论的多学科研究人员具有重要意义。以及实施新的关系管理和品牌建设方法。原创性/价值–本文所述的发现对寻求发展和证明与工业场景中的平台相关的理论的多学科研究人员具有重要意义。以及实施新的关系管理和品牌建设方法。原创性/价值–本文所述的发现对寻求发展和证明与工业场景中的平台相关的理论的多学科研究人员具有重要意义。