Service design is a multidisciplinary approach that plays a key role in fostering service innovation. However, the lack of a comprehensive understanding of its multiple perspectives hampers this potential to be realized. Through an activity theory lens, the purpose of this paper is to examine core areas that inform service design, identifying shared concerns and complementary contributions.,The study involved a literature review in two stages, followed by a qualitative study based on selected focus groups. The first literature review identified core areas that contribute to service design. Based on this identification, the second literature review examined 135 references suggested by 13 world-leading researchers in this field. These references were qualitatively analyzed using the NVivo software. Results were validated and complemented by six multidisciplinary focus groups with service research centers in five countries.,Six core areas were identified and characterized as contributing to service design: service research, design, marketing, operations management, information systems and interaction design. Data analysis shows the various goals, objects, approaches and outcomes that multidisciplinary perspectives bring to service design, supporting them to enable service innovation.,This paper supports service design teams to better communicate and collaborate by providing an in-depth understanding of the multiple contributions they can integrate to create the conditions for new service.,This paper identifies and examines the core areas that inform service design, their shared concerns, complementarities and how they contribute to foster new forms of value co-creation, building a common ground to advance this approach and leverage its impact on service innovation.

中文翻译：

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利用服务设计作为服务创新的多学科方法

服务设计是一种多学科的方法，在促进服务创新中起着关键作用。但是，缺乏对其多种视角的全面理解阻碍了这种潜力的实现。通过活动理论的视角，本文的目的是研究可为服务设计提供信息，确定共同关注的问题和互补贡献的核心领域。该研究包括两个阶段的文献综述，然后是基于选定的焦点小组的定性研究。第一次文献综述确定了有助于服务设计的核心领域。基于这一识别，第二篇文献综述检查了该领域13位世界领先研究人员建议的135篇参考文献。使用NVivo软件对这些参考进行了定性分析。结果得到了六个跨学科焦点小组的验证和补充，这些焦点小组在五个国家设有服务研究中心。确定了六个核心领域并确定了它们对服务设计的贡献：服务研究，设计，营销，运营管理，信息系统和交互设计。数据分析显示了多学科观点为服务设计带来的各种目标，对象，方法和结果，支持它们来实现服务创新。，本文通过深入理解多种贡献来支持服务设计团队更好地进行沟通和协作。它们可以集成在一起，从而为新服务创造条件。，本文确定并研究了可以为服务设计，它们共同的关注，