This paper studies the supply of and demand for moral values in recent US presidential elections. Using a combination of large-scale survey data and text analyses, I find support for the hypothesis that both voters and politicians exhibit heterogeneity in their emphasis on universalist relative to communal moral values and that politicians’ vote shares partly reflect the extent to which their moral appeal matches the values of the electorate. Over the last decade, Americans’ values have become increasingly communal—especially in rural areas—which generated increased moral polarization and is associated with changes in voting patterns across space.

中文翻译：

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道德价值观和投票

本文研究了近期美国总统大选中道德价值观的供求关系。结合大规模调查数据和文本分析，我发现支持以下假设：选民和政治家在强调普遍主义相对于公共道德价值观方面表现出异质性，并且政治家的投票份额部分反映了他们的道德水平。上诉符合选民的价值观。在过去十年中，美国人的价值观变得越来越普遍——尤其是在农村地区——这导致道德两极分化加剧，并与整个空间投票模式的变化有关。