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Personality Traits as Predictor of M-Payment Systems
Journal of Organizational and End User Computing ( IF 3.6 ) Pub Date : 2019-10-01 , DOI: 10.4018/joeuc.2019100105
Ali Nawaz Khan 1 , Xiongfei Cao 2 , Abdul Hameed Pitafi 3
Affiliation  

Mobilephoneshave led toagreat revolutionofmodern society,helpful formanybusinesses to reorienttheirsalesmethodstowardseffectivecommercialformats.Them-payment,forinstance,as anemergenttechnologytothesenovelcommercialsetups,isnowundertakingtheadoptionprocess. Individualusersareknowntovaryintheirtendencytoacceptnewtechnologies.Notsurprisingly,some conceptualmodelsdescribehowandwhyindividualsusem-payments.Untilrecently,however,the roleofpersonalityinoverall,andthebigfivemodelofpersonality,inparticular,hadremainedmostly unexplored.Thisarticleaimstoascertaintheimpactofpersonalitytraitsonm-paymentadoption.Data werecollectedfrom323m-paymentcustomersandanalyzedusingatwo-stepresearchmethodology. SEMwasappliedtotestthehypothesis,andsignificantantecedentsofm-paymentwereidentified. Nextsignificantpersonalityfactorswereinputtoaneuralnetworkmodelforranking.Theresults showedthatconscientiousandagreeablenessisthetwomainpredictorsofm-paymentadoption. KEywORdS Agreeableness, Artificial Neural Networks, Conscientiousness, Extraversion, M-Commerce, Mobile Payment, Neuroticism, Openness to Experience, Personality Traits, SEM

中文翻译:

人格特质预测移动支付系统

并确定了移动支付的重要前辈。将下一个重要的人格因素输入到神经网络模型中进行排名。结果显示认真和令人愉快的是采用m付款的两个主要预测因素。KEWORDS宜人性,人工神经网络,尽责性,外向性,移动商务,移动支付,神经质,开放经验,人格特质,SEM
更新日期:2019-10-01
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