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Validating the EUCS Model to Measure the Level of Satisfaction of Internet Users in Local Banks in Italy
Journal of Organizational and End User Computing ( IF 3.6 ) Pub Date : 2018-01-01 , DOI: 10.4018/joeuc.2018010104
Rubens Pauluzzo 1 , Enrico Fioravante Geretto 2
Affiliation  

In this study, the EUCS model has been used for measuring online banking user satisfaction in the local banking sector. The authors focused on Italian co-operative banks. The study involved the submission of a questionnaire to a sample of 600 retail consumers of small-sized co-operative banks. The model was tested with SEM techniques. The findings reinforce EUCS theory for internet banking satisfaction with large sample size, and provide evidence about the psychometric stability of the EUCS tool for measuring online banking user satisfaction in the local banking setting. The study will be useful to policy makers and banks to better understand why internet banking is not the favoured channel for service delivery in Italy and which are the main factors able to increase the acceptance of the online banking channel.

中文翻译:

验证EUCS模型以衡量意大利本地银行的互联网用户满意度

在这项研究中,EUCS模型已用于衡量本地银行业中在线银行用户的满意度。作者专注于意大利合作银行。该研究涉及向600家小型合作银行的零售消费者提交问卷调查表。该模型已通过SEM技术进行了测试。这些发现强化了EUCS大量样本对网上银行满意度的理论,并提供了有关EUCS工具在本地银行环境下测量网上银行用户满意度的心理计量稳定性的证据。这项研究将对决策者和银行更好地理解为什么在意大利并不是互联网银行不受欢迎的服务交付渠道,而这是能够提高在线银行渠道接受度的主要因素。
更新日期:2018-01-01
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