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Exploring Signaling Roles of Service Providers' Reputation and Competence in Influencing Perceptions of Service Quality and Outsourcing Intentions
Journal of Organizational and End User Computing ( IF 3.6 ) Pub Date : 2019-01-01 , DOI: 10.4018/joeuc.2019010105
Chung-Lun Wei, Chien-Ta Ho

Withtheadvancementoftechnology,theutilizationofinformationtechnology/informationsystems (IT/IS) is increasingly important inenhancingproductivity.Thus, IT/ISoutsourcinghasbecome a crucial issue for companies. When faced with an unfamiliar outsourcing service market, and particularly when initially outsourcing, client companies experience uncertainty. Employing the signalingtheory,thestudyproposesoneintrinsiccue(competence)andoneextrinsiccue(reputation) foroutsourcingserviceproviderstoevaluateservicequality,value,andthesubsequentoutsourcing intentionsofclients.Theresultsdemonstratethatsuppliers’competenceandreputationareinfluential signalsforperceivedservicequality,whichinturnaffectsperceivedvalueandoutsourcingintentions. Moreover,suppliers’reputationsarefoundtohaveagreaterimpactonperceivedservicequalitythan suppliers’competence;thelatterhasadirecteffectonperceivedvalue,whiletheformerdoesnot. Theimplicationsfortheoryandpracticearealsodiscussed,asaresuggestionsforfutureresearch. KEywORdS Competence, Outsourcing Intention, Perceived Service Quality, Reputation, Signal

中文翻译:

探索服务提供商声誉和能力在影响服务质量和外包意向方面的信号作用

发现供应商的声誉对感知服务质量的影响要大于供应商的能力;后一种对感知质量的直接影响的价值,而不是以前的价值。还讨论了理论和实践上的暗示,作为对未来研究的建议。关键能力,外包意向,感知服务质量,信誉,信号
更新日期:2019-01-01
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