Priorliteraturehasutilizedmanytheoriestoexplainanorganization’spost-adoptiontechnologyuse ofsocialmediaplatforms,butnoneofthecommonmodelsincludestatusaseitheraprimaryora moderatingvariable.Thisisasignificantgapintheliteraturebecausestatusisastructuralenabler andinhibitorthatdeterminesacceptableandunacceptablebehaviorinagivensetting.Inanempirical studyofTwitterandtheculturalnormofretweetingforasampleofUScollegesanduniversities,the authorsdemonstratethefollowing:(1)middle-statusinstitutionshadahigherlikelihoodoffollowing theretweetingculturalnormrelativetotheirhigh-andlow-statuscounterparts,(2)middle-andlowstatusinstitutionswhofollowedtheretweetingculturalnorminamannerconsistentwiththeirstatus experiencedgreaterpost-adoptionsuccessrelativetothoseinstitutionswhodidnot,butthereverse wasevidentforhigh-statusinstitutions(whoappeartoberewardedfordeviationfromthiscultural norm), and (3) thenegativeeffectofdeviating fromretweetingculturalnormsonpost-adoption successismorepronouncedwithdecreasingstatus. KEywORdS Cultural Norms, Post-Adoption, Retweet, Social Media, Status, Theory of Middle-Status Conformity, Twitter

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（2）中级和低级机构遵循与他们的状态一致的方式转发文化规范，经历过较大的采用后成功对于那些并非如此，但对于高地位的机构来说显然是相反的机构（似乎因这种情况而受到奖励的机构）文化规范），并且（3）在采用成功后，重新发布文化规范对采纳后成功带来的负面影响更加明显。KEYWORDS文化规范，采用后，转推，社交媒体，地位，中间状态整合理论，Twitter 和（3）在采用后状态获得成功的情况下，由于重新采用文化规范而对成功采用后产生的负面影响更大。KEYWORDS文化规范，采用后，转推，社交媒体，地位，中间状态整合理论，Twitter 和（3）在采用后状态获得成功的情况下，由于重新采用文化规范而对成功采用后产生的负面影响更大。KEYWORDS文化规范，采用后，转推，社交媒体，地位，中间状态整合理论，Twitter