The purpose of this article is to present and revisit the role of rhetoric and narratives in management research and practice.,The authors revisit the insights from previous work on the role of rhetoric and narratives in management research and introduce new perspectives based on the original contributions included in this special issue.,There is an ongoing need to stress the importance of narrative and rhetorical perspectives in management research, specifically for exploring the managing of meanings, the coaching of virtues and the mediating of rhetoric.,The paper revisits and provides new insights on the role of rhetoric and narratives in management research and emphasizes the interrelationship between both, specifically by focusing on the conceptual framework of Kenneth Burke, whose work can be situated at the intersection of rhetoric and narrative.

中文翻译：

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管理意义，指导美德和调解言辞

本文的目的是介绍和重新阐述修辞和叙事在管理研究和实践中的作用。作者回顾以前工作中关于修辞和叙事在管理研究中的作用的见解，并根据原始贡献介绍新的观点。包括在本期特刊中。不断需要在管理研究中强调叙事和修辞观点的重要性，特别是在探索意义的管理，美德的指导和修辞的调解方面。本文将重新审视并提供新的内容。关于修辞学和叙事在管理研究中的作用的见解，并强调二者之间的相互关系，特别是着眼于肯尼思·伯克的概念框架，他的作品可以位于修辞和叙事的交汇处。