Purpose – This paper finds the repurchase intentions of customers in a sharing economy via Airbnb and Uber, which are classic sharing-economy service businesses. Design/methodology – This paper analyzes sharing economy effects using variables in a structural equation model. Findings – We verified that values have a significant effect on the trust in a platform. We also verified that the effects that value propositions have on repurchase intention are significant. Research Limitations/Implications – First, there may be some distinction between men and women with regard to divided trust. Second, if commitment is divided into commitment to the host and commitment to the platform, as is the case for trust, the results will not be as expected. Third, if results could be categorized by nationality after gathering more samples, each nationality might have different opinions about these factors. Finally, the sharing economy can be identified and analyzed for various industries, such as space, transportation, and service. At this point, it is inconvenient to not have more implications. Originality/value – This study focuses on the repurchase intentions of customers. Unlike earlier studies, it is meaningful that trust is divided between the host and the platform, and that it can be analyzed. It is also important to establish the relationship between trust and commitment, and the relationship toward repurchasing in the shared-economy.

中文翻译：

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客户价值建议对共享经济用户服务贸易回购意图的影响

目的–本文通过传统的共享经济服务企业Airbnb和Uber找到共享经济中客户的回购意图。设计/方法论–本文使用结构方程模型中的变量分析共享经济效应。调查结果–我们验证了价值对平台信任具有重大影响。我们还验证了价值主张对回购意向的影响是重大的。研究的局限性/意义–首先，在分割信任方面，男女之间可能存在一些区别。其次，如果将承诺分为对主机的承诺和对平台的承诺（如信任的情况），那么结果将不会达到预期。第三，如果在收集更多样本后可以按国籍对结果进行分类，每个民族对这些因素可能有不同的看法。最后，可以识别和分析各种行业的共享经济，例如空间，运输和服务。在这一点上，没有更多的含义是不便的。原创性/价值–这项研究侧重于客户的回购意图。与早期的研究不同，有意义的是在主机和平台之间划分信任，并且可以对其进行分析。建立信任与承诺之间的关系，以及在共享经济中实现回购的关系也很重要。原创性/价值–这项研究侧重于客户的回购意图。与早期的研究不同，有意义的是在主机和平台之间划分信任，并且可以对其进行分析。建立信任与承诺之间的关系，以及在共享经济中实现回购的关系也很重要。原创性/价值–这项研究侧重于客户的回购意图。与早期的研究不同，有意义的是在主机和平台之间划分信任，并且可以对其进行分析。建立信任与承诺之间的关系，以及在共享经济中实现回购的关系也很重要。