Purpose – The purpose of this study is to present what the port of Pyeongtaek, the hub of Korean trade with China, should improve in the current situation, wherein the e-commerce trade volume between Korea and China is increasing due to the development of online technology. Design/methodology – In this study, through prior research and expert interviews on e-commerce and port activation between borders, we derived the main improvement factors for 1) Administration and Systems, 2) Facilities, 3) Transport, and 4) Manpower, and selected 12 detailed variables for the major improvement factors. To identify the relative importance of the major improvement factors, the Analytic Hierarchy Process (AHP) method was applied, and a survey was conducted among 15 related experts. Findings – As a result, among the 12 detailed variables, Composition of Association (0.267) was the first factor to be improved, followed by Incentive Support (0.143) and E-Commerce Cluster (0.131). Based on these analyses, the main implications of this study are, first, in the current situation where the crossborder e-commerce market is growing, Pyeongtaek Port needs to form a consultative body among the government, local governments, and related businesses in connection with cross-border e-commerce and develop various support policies for the e-commerce market. Second, it will have to be able to provide differentiated services from competing ports by establishing e-commerce market-oriented clusters. Originality/value – In existing related studies, various improvements were presented to revitalize trade in line with the growth of the cross-border e-commerce market. However, with regard to most cross-border e-commerce businesses, one-dimensional improvement measures, such as improvement of payment systems, improvement of customs clearance services, and promotion of human resources, are presented in a piecemeal manner. In other words, none of the studies have proposed the importance and priority of each measure in terms of both the forward-looking and efficient allocation of resources, which is the purpose of this study. Therefore, this study contributed politically, practically, and academically by presenting countermeasures for ports to revitalize cross-border ecommerce and presenting strategic priorities using quantitative analysis methods.

中文翻译：

---

跨境电子商务的激活对港口的改善研究：平泽港研究

目的–这项研究的目的是介绍在当前情况下，韩中贸易枢纽平泽港应该改善哪些方面，由于在线发展，韩中之间的电子商务贸易量正在增加技术。设计/方法学–在这项研究中，通过对跨境之间的电子商务和港口激活进行的先前研究和专家访谈，我们得出了以下主要改进因素：1）行政管理和系统，2）设施，3）运输和4）人力，并为主要改进因素选择了12个详细变量。为了确定主要改进因素的相对重要性，应用了层次分析法（AHP），并对15位相关专家进行了调查。结果–结果是，在12个详细变量中，协会组成（0.267）是要改善的第一个因素，其次是奖励支持（0.143）和电子商务集群（0.131）。基于这些分析，本研究的主要意义是：首先，在当前跨境电子商务市场正在增长的情况下，平泽港需要在政府，地方政府以及与之相关的相关企业之间建立一个咨询机构。跨境电子商务，并为电子商务市场制定各种支持政策。其次，它必须能够通过建立面向市场的电子商务集群来提供与竞争港口不同的服务。原创性/价值-在现有的相关研究中，提出了各种改进措施，以根据跨境电子商务市场的增长来振兴贸易。然而，对于大多数跨境电子商务业务，将零碎地介绍一维改善措施，例如改善支付系统，改善通关服务和促进人力资源。换句话说，就前瞻性和有效分配资源而言，没有一项研究提出每种措施的重要性和优先级，这是本研究的目的。因此，本研究通过提出港口振兴跨境电子商务的对策并使用定量分析方法提出战略重点来提出政治，实践和学术上的贡献。以及人力资源的提升，都是零星的。换句话说，就前瞻性和有效分配资源而言，没有一项研究提出每种措施的重要性和优先级，这是本研究的目的。因此，本研究通过提出港口振兴跨境电子商务的对策并使用定量分析方法提出战略重点，在政治，实践和学术上做出了贡献。以及人力资源的提升，都是零星的。换句话说，就前瞻性和有效分配资源而言，没有一项研究提出每种措施的重要性和优先级，这是本研究的目的。因此，本研究通过提出港口振兴跨境电子商务的对策并使用定量分析方法提出战略重点来提出政治，实践和学术上的贡献。