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The role of product innovation and customer centricity in transforming tacit and explicit knowledge into profitability
Journal of Knowledge Management ( IF 6.6 ) Pub Date : 2020-05-29 , DOI: 10.1108/jkm-02-2020-0087
M. Ángeles López-Cabarcos , Suresh Srinivasan , Paula Vázquez-Rodríguez

By fusing knowledge-based theory, organizational learning theory and dynamics capability theory, this study aims to explore, on the one hand, the linkage between exploration, sensing and tacit knowledge, and on the other hand, exploitation, seizing and explicit knowledge. Thereby, it argues that not only tacit knowledge but also explicit knowledge contributes to competitive advantage for firms. This study also investigates how knowledge transforms into profitability.,The conceptual model is tested with a study sample of 153 industrial organizations using structural equation modelling.,Results confirm the importance of both tacit and explicit knowledge for achieving sustainable competitive advantages. Furthermore, both tacit and explicit knowledge transform into profitability, both directly and through product innovation and customer centricity which play partial mediating roles.,Explicit knowledge strategies can be easier to manage, implement and institutionalize than tacit knowledge strategies, which require human component and intervention to succeed. Managers should hence first implement explicit knowledge strategies to gain expeditious results. Further, with the advent of digital technologies and algorithms that can extract deep customer insights and organizational experiences which are highly tacit in nature and codifying the same into explicit knowledge, the importance of explicit knowledge is further enlarged.,By fusing three adjacent theories to establish a robust model specification, this study is able to demonstrate the contribution of explicit knowledge in the firm’s competitive advantages.

中文翻译:

产品创新和以客户为中心在将隐性知识和显性知识转化为盈利能力方面的作用

通过融合基于知识的理论,组织学习理论和动态能力理论,本研究旨在一方面探索探索,感知和隐性知识之间的联系,另一方面探索利用,抓住和显性知识。因此,它认为不仅隐性知识而且显性知识也有助于企业的竞争优势。这项研究还研究了知识如何转化为获利能力。使用结构方程模型对153个工业组织的研究样本对概念模型进行了测试。结果证实了隐性知识和显性知识对于实现可持续竞争优势的重要性。此外,隐性知识和显性知识都可以转化为获利能力,无论是直接的还是通过产品创新和以客户为中心的,它们都扮演着部分中介的角色。显性知识策略比隐性知识策略更容易管理,实施和制度化,后者要求人为干预和干预才能成功。因此,管理人员应首先实施明确的知识策略,以取得快速的成果。此外,随着数字技术和算法的出现,可以提取本质上高度默契的深刻的客户洞察力和组织经验并将其编码为显性知识,显性知识的重要性进一步扩大。通过融合三个相邻的理论来建立这项强大的模型规范,可以证明显性知识对公司竞争优势的贡献。
更新日期:2020-05-29
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