The purpose of this paper is to examine the impacts of companies’ voluntary adoption of the General Data Protection Regulation (GDPR) as well as the readability of privacy statements on US customers’ intention to disclose information and their trust in a company.,Building on the construal level theory and psychological distance, the authors conduct a 2 × 2 + 2 between-participants experiment with 255 participants.,The findings show that a company’s voluntary adoption of the GDPR has positive effects on customers’ intention to disclose information to and their trust in that company. In addition, the effects of GDPR adoption are stronger when the adopting company’s privacy statements possess a higher level of readability.,The authors believe this study poses policy implications for the outcomes of GDPR adoption and the recent debate on both a stricter data breach and privacy regulation.

中文翻译：

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自愿采用GDPR和隐私声明的可读性对客户信息披露意图和信任的影响

本文的目的是研究公司自愿采用《通用数据保护条例》（GDPR）的影响以及隐私声明对美国客户披露信息的意图及其对公司的信任的可读性。根据建构水平的理论和心理距离，作者在255名参与者之间进行了2×2 + 2的参与者间实验。研究结果表明，公司自愿采用GDPR对客户向其和向他们披露信息的意图产生积极影响。信任那家公司。此外，当采用公司的隐私声明具有较高的可读性时，采用GDPR的效果会更强。