Enterprise social media (ESM) usage has gained considerable momentum within organizations. The purpose of this paper is to seek a better understanding of ESM usage based on the task environments and the technology affordances of ESM.,This study is based on a survey consisting of 556 usable responses. Regression methods are applied to analyze the data.,This study finds strong support for the positive impact of task-technology fit on ESM usage. Considering separately, task equivocality had no impact; task interdependence had a negative effect on ESM usage; bridging social capital had a positive effect; and bonding social capital had a marginal impact on ESM usage.,This research incorporated social capital into discussions of task-technology fit. A 2×2 matrix based on task equivocality and task interdependence was developed, which may be extended to other contexts or technologies.,ESM implementation should account for both task environments and the appropriate technology affordances. Individuals access bridging social capital to a greater extent than bonding social capital using ESM, and they do not use ESM when the task environments alone are considered.,This is an original study that considers task environments and technology affordances in the context of ESM usage. The findings offer valuable and timely contributions to both scholars and practitioners.

中文翻译：

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任务特征与技术能力之间的相互作用

企业社交媒体（ESM）的使用在组织内部获得了可观的动力。本文的目的是基于任务环境和ESM的技术能力，寻求对ESM使用的更好理解。本研究基于对556个可用响应的调查。本文采用回归方法对数据进行分析。本研究为任务技术适合对ESM的使用产生了积极影响提供了有力的支持。单独考虑，任务的模棱两可没有影响。任务相互依赖性对ESM的使用产生负面影响；桥接社会资本具有积极作用；本研究将社会资本纳入了任务技术适合性的讨论中。建立了基于任务模棱两可和任务相互依赖的2×2矩阵，ESM的实施应考虑任务环境和适当的技术能力。与使用ESM绑定社会资本相比，个人访问桥接社会资本的程度更大，并且仅考虑任务环境时他们不使用ESM。这是一项原始研究，在使用ESM的情况下考虑了任务环境和技术能力。研究结果为学者和从业人员提供了宝贵而及时的贡献。这是一项原始研究，在ESM使用情况下考虑了任务环境和技术能力。研究结果为学者和从业人员提供了宝贵而及时的贡献。这是一项原始研究，在ESM使用情况下考虑了任务环境和技术能力。研究结果为学者和从业人员提供了宝贵而及时的贡献。