The study is an attempt to explore much talked but less understood issue of “blockchain in logistics industry” in modern perspective. The customers' acceptance of blockchain technology in logistics and supply chain is tested through “Technology Acceptance Model” by using attitude, perceived usefulness (PU), perceived ease of use (PEOU), behavioral intention and use behavior.,Data has been collected through online and offline medium, where active 240 responses have been collected finally using convenience sampling. Confirmatory factor analysis with structural equation modeling (SEM) was carried out for data analysis.,The customers' acceptance of blockchain technology in logistics and supply chain is tested through “Technology Acceptance Model.” The findings reveal model fit where PEOU, PU and attitude are the major constructs of the model to realize the substantial gains in logistics process efficiency.,Convenience sampling has been considered for the study to collect the data of online users of various technology applications for tracking and shipment detail, whereas a more specified method sampling can be considered for the future research. The study has been conducted in the Indian context, which has been considered as the limitation pertaining to generalization across countries and industries.,The findings of this study will be helpful for market practitioners to build transparency between customers and industry to overcome the frictions in logistics. Blockchain will help in monitoring the performance history and previous commitments of logistics professionals resulting in selecting a responsible logistics solution provider. Access to critical data by the authorized member of the supply chain will reduce unsubstantiated disputes.,Blockchain technology will be available to everyone on the network. This will bring transparency and help logistics professionals such as carriers, shippers and brokers to detect early frauds and prevent thefts. It will increase customer trust toward any financial transaction for tracking the ownership of titles.,Blockchain technology is envisioned to be a technology that could be a game-changer for decentralizing infrastructure, introducing transparency and building trust in the supply chain. The current study is a novel addition to the literature where blockchain technology enables the indisputable storage of verified data that was previously kept in safeguarded silos.

中文翻译：

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物流行业的区块链：是否获得客户的信任

这项研究是试图以现代的视角探讨人们谈论较多但鲜为人知的“物流业中的区块链”问题。客户通过态度，感知有用性（PU），感知易用性（PEOU），行为意图和使用行为，通过“技术接受模型”来测试客户对物流和供应链中区块链技术的接受程度。在线和离线媒体，最终使用便利性采样收集了有效的240个响应。进行了结构方程模型（SEM）的验证性因子分析，以进行数据分析。通过“技术接受模型”测试客户对物流和供应链中区块链技术的接受程度。研究结果揭示了模型在PEOU，PU和态度是实现物流流程效率大幅提高的模型的主要构造。为了方便跟踪和装运明细，本研究考虑了方便抽样来收集各种技术应用程序在线用户的数据，而更为详细方法采样可以考虑用于将来的研究。该研究是在印度的背景下进行的，这被认为是跨国家和跨行业推广的局限性。该研究的结果将有助于市场从业者建立客户与行业之间的透明度，以克服物流中的摩擦。区块链将帮助监控绩效历史和物流专业人员的先前承诺，从而选择负责任的物流解决方案提供商。供应链的授权成员对关键数据的访问将减少未经证实的纠纷。区块链技术将对网络上的每个人都可用。这将提高透明度，并帮助物流专业人士（例如承运人，托运人和经纪人）发现早期欺诈并防止盗窃。它将提高客户对跟踪所有权所有权的任何金融交易的信任。区块链技术被认为是可以改变基础设施去中心化，引入透明度并在供应链中建立信任的游戏规则。当前的研究是对文献的一种新颖补充，其中区块链技术能够无可争议地存储以前保存在受保护孤岛中的已验证数据。