Purpose Enterprise social networks (ESNs) in organizations have become an increasingly important technology to support the exchange of information and knowledge. Many ESN projects fail due to insufficient engagement in the long run, leading to the high risk of sunk costs. The purpose of this paper is to investigate how hedonic motivations, along with normative motivations, play an important role in determining an employee’s intention to continuously participate in ESN. Based on the Four-Drive Model and hence borrowing from behavioral economics, it is investigated how such hedonic motivations emerge in organizational ESNs. Design/methodology/approach This study is set within the context of a global enterprise of the logistics and courier industry. The authors first derived hypotheses from the Four-Drive Model to build the research model on the emergence of hedonic motivation. Then, the authors derived hypotheses from existing adoption literature regarding the impact of hedonic motivations and normative motivations on ESN use continuance. Following, a quantitative survey was conducted to test these hypotheses. In the study, structural equation modeling is applied, based on partial least squares. Findings The results show that the extent to which an ESN supports the drives to comprehend, acquire, bond and defend starkly influences an employee’s hedonic motivations. In addition, it is shown that hedonic motivations have a much stronger influence on use continuance than normative motivations. Originality/value Research on hedonic motivations in the work context is still underrepresented, in management science as well as information systems (IS) research. Hence, theoretical approaches to explain and predict the emergence of hedonic motivations in IS usage are missing. With the study, the authors will close this theoretical gap. The study contributes to IS research not only by evaluating the role of hedonic motivation for ESN usage, but also by providing an approach to explain key drivers behind it. To the best of the authors’ knowledge, this is the first study to empirically test the Four-Drive Model in a voluntary IS context, adding valuable knowledge about human behaviors in digital work environments.

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解释享乐动机在企业社交网络中的出现及其对可持续用户参与的影响

目的组织中的企业社交网络（ESN）已成为支持信息和知识交换的越来越重要的技术。从长远来看，许多ESN项目由于参与不足而失败，从而导致沉没成本的高风险。本文的目的是研究享乐动机和规范动机如何在确定员工持续参与ESN的意图中发挥重要作用。基于四驱动模型并因此借鉴了行为经济学，研究了这种享乐主义动机如何在组织的ESN中出现。设计/方法/方法这项研究是在物流和快递行业的全球企业的背景下进行的。作者首先从四驱动模型中得出假设，以建立享乐动机出现的研究模型。然后，作者从现有的采用文献中得出了关于享乐动机和规范动机对ESN使用持续性的影响的假设。随后，进行了定量调查以检验这些假设。在研究中，基于偏最小二乘，应用结构方程建模。结果结果表明，ESN在多大程度上支持理解，获取，联系和防御的动力，会严重影响员工的享乐动机。此外，研究表明，享乐主义动机对使用持续性的影响要比规范动机更大。在工作环境中对享乐主义动机的独创性/价值研究仍然不足，在管理科学以及信息系统（IS）研究中。因此，缺少用于解释和预测享乐动机在IS使用中出现的理论方法。通过这项研究，作者将弥补这一理论空白。这项研究不仅通过评估享乐动机对ESN使用的作用，还为IS研究做出了贡献，而且还提供了一种解释其背后主要驱动因素的方法。据作者所知，这是第一项在自愿IS环境下对四驱模型进行实证测试的研究，它增加了有关数字工作环境中人类行为的宝贵知识。作者将弥合这一理论鸿沟。该研究不仅通过评估享乐动机对ESN使用的作用，还为IS研究做出了贡献，而且还提供了解释其背后主要驱动因素的方法。据作者所知，这是第一项在自愿IS环境下对四驱模型进行实证测试的研究，它增加了有关数字工作环境中人类行为的宝贵知识。作者将弥合这一理论鸿沟。这项研究不仅通过评估享乐动机对ESN使用的作用，还为IS研究做出了贡献，而且还提供了一种解释其背后主要驱动因素的方法。据作者所知，这是第一项在自愿IS环境下对四驱模型进行实证测试的研究，它增加了有关数字工作环境中人类行为的宝贵知识。