The purpose of this study is to explore what decision-making logic (effectual or causal) is dominant in the new venture internationalisation process and what influences its changes over time. To this end, we present a case study of a Polish international new venture (INV) operating in the audiobook industry. The study’s findings reveal that decision-making logic at the early stage of company growth and internationalisation cannot be assigned to one type of logic, but rather may shift from effectuation to causation and vice versa. Moreover, we argue that INVs may apply two logics simultaneously, depending on the characteristics of the problem space.

中文翻译：

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成效与因果关系：成长和国际化初期的INV两种决策逻辑

本研究的目的是探讨在新风险国际化过程中占主导地位的决策逻辑（有效或因果关系）以及什么影响其随着时间的变化。为此，我们介绍了一个在有​​声读物行业运营的波兰国际新企业（INV）的案例研究。该研究的发现表明，公司成长和国际化初期的决策逻辑不能分配给一种逻辑，而是可以从实现转向因果关系，反之亦然。此外，我们认为INV可能同时应用两种逻辑，具体取决于问题空间的特征。