This study explores the motives of innovators in Croatia to develop eco-innovations. We explore both factors which determine initial eco-innovation development, and those which determine the development of eco-innovation with the benefit that either occurs during the production or during the aftersales product use. Variables referring to innovation objectives, market pull/technology push and regulations are included in the models. The empirical analysis relies on the Community Innovation Survey 2008 data for Croatia. The sample consists of 1,621 innovative firms. We estimate binary outcomes models (probit and bivariate probit). The results have shown that eco-innovations are developed in response to regulations, implying that policy makers should be careful in designing instruments and measures. The following innovation activities are significantly related to eco-innovation: increase of market share, improvements in health protection and reduction of labour costs. The results reveal that development of eco-innovation in production and in use is similar in many aspects.

中文翻译：

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克罗地亚的生态创新：探索企业家的动力

这项研究探索了克罗地亚创新者发展生态创新的动机。我们探讨了决定初始生态创新发展的因素和决定生态创新发展的因素，这些因素可能在生产过程中或在售后产品使用过程中产生。模型中包含涉及创新目标，市场拉动/技术推动力和法规的变量。实证分析基于克罗地亚的2008年社区创新调查数据。样本包括1,621家创新公司。我们估计二进制结果模型（概率和双变量概率）。结果表明，生态创新是根据法规进行的，这意味着决策者在设计工具和措施时应谨慎。以下创新活动与生态创新密切相关：市场份额的增加，健康保护的改善和劳动力成本的减少。结果表明，在生产和使用中生态创新的发展在许多方面是相似的。