In addition to generating economic growth and competitiveness, companies are expected to integrate concerns about society and the environment into ongoing operations. Corporate social responsibility (CSR) initiatives are advocated in order to affect stakeholders’ perception of corporate reputation. This study aims to identify specific CSR items that drive reputation and to measure their individual impact. The results indicate that CSR items affect corporate reputation. Moreover, the intensity of this relationship varies for all items. Significant differences were found between citizens and specific stakeholders, as well as among different groups of stakeholders. Furthermore, the study identified the moderate effect of age and gender on the relationship between CSR and corporate reputation. The results contribute to an extant body of evidence on the impact of CSR on corporate reputation, by providing perspectives of both citizens and stakeholders.

中文翻译：

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企业社会责任如何影响企业声誉：来自新兴市场的证据

除了促进经济增长和提高竞争力之外，还期望公司将对社会和环境的关注纳入正在进行的运营中。提倡企业社会责任（CSR）举措，以影响利益相关者对企业声誉的看法。这项研究旨在确定特定的CSR项目，这些项目可以提高声誉并衡量其个人影响。结果表明，企业社会责任项目影响企业声誉。而且，这种关系的强度对于所有项目都不同。在公民与特定利益相关者之间以及不同利益相关者群体之间发现了显着差异。此外，研究还确定了年龄和性别对企业社会责任与企业声誉之间关系的适度影响。