The aim of the study is to find the determinants of the decision to purchase medical services in other countries. The following hypothesis is tested: the image of the country of origin, the power of the country and the origin of the consumer influence the consumer’s intentions to purchase medical services. An international comparison has been carried out, in which 264 respondents from Poland, Germany and Lithuania have participated. The data have been collected with the use of a questionnaire form developed by the authors, and they have been analysed with a mixed regression analysis. The results show that the readiness to purchase medical services differs, depending on the country of origin of services, the power of the country and the origin of the consumer. The results of the research can be applied in business practice and in the strategies developed by institutions shaping the image of the country and positioning it in the international context.

中文翻译：

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服务来源国和消费者是医疗旅游购买意愿的决定因素

该研究的目的是找到决定在其他国家购买医疗服务的决定因素。测试了以下假设：原产国的形象，国家的权力和消费者的原籍会影响消费者购买医疗服务的意图。进行了国际比较，来自波兰，德国和立陶宛的264名受访者参加了此次调查。数据是使用作者开发的调查表收集的，并已使用混合回归分析进行了分析。结果表明，购买医疗服务的准备情况会有所不同，具体取决于服务来源国，国家的权力和消费者的来源。